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The COCKTAIL opportunity is a fast moving, mainstream trend that has rapidly become a staple feature of everyday consumer engagement with the On Trade
Increase in number of cocktail stockists year on year
Cocktail volume growth in the last two years
Of total spirits volume accounted for by spirits sold in cocktails
Base: All respondents (2012: n=368; 2013 n=488)
22% of outlets now serve cocktails
Source: CGA Strategy Mixed Drinks Report 2014
on average, outlets that serve cocktails over-index on their
spirit sales, selling on average 36% more spirits than an outlet
that doesn't serve cocktails.
cocktails can drive footfall by giving your customers a new
reason to visit
offering cocktails can differentiate your offering from
as cocktails can be perceived as high value by consumers, your
customers are likely to enjoy high margins
The cocktail opportunity is a fast moving, mainstream trend, a feature of everyday consumer engagement with the on-trade. Introduce cocktails to drive footfall, increase sales, differentiate and achieve higher margins.