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  • Perfect bottle

    The perfect serve

    Clean, dry glass

  • Perfect bottle quater filled

    The perfect serve

    Fill the glass with ice

  • Perfect bottle half filled

    The perfect serve

    Add your branded spirit

  • Perfect bottle three fourth filled

    The perfect serve

    Top up with the mixer

  • Perfect bottle completly filled

    The perfect serve

    Garnish with a wedge of fruit and serve

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People's chart

4/5

consumers know how their drink should be served...meaning their expectations are going to be high!

of consumers rely on bar staff knowing how to make Spirit & Mixer drinks

of consumers say that a badly served drink would negatively impact on their experience.

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GETTING IT WRONG

erodes current & future profits

of consumers would order something different, potentially something less profitable.

would buy more if staff were better at serving spirit & mixer drinks.

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GETTING IT RIGHT

can increase sales

of consumers say that aside from taste, presentation is what makes a drink perfect.

Source: TNS Ominibus Perfect Serve Survey 2012

Conclusion

4/5 Consumers know how their drink should be served, and getting it wrong can erode current and future profits - getting it right can increase sales. Remember these 5 simple steps to the perfect serve:
1. Clean dry glass
2. Fill the glass with ice
3. Add your branded spirit
4. Top up with the mixer
5. Garnish with a wedge of fruit and serve.